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Platform Redesign
OBX Redesign
Initiated and led a platform-wide redesign that turned a collection of disconnected games into one cohesive product across web and mobile.
+24
NPS (from +7)
89%
CSAT (from 65%)
I build products thatfeel simple
Product leader with experience across sports & gaming, B2B SaaS, and enterprise systems. I do more than build usable products — I bring structure to complex problems, align teams around what matters, and turn ideas into real outcomes.
10+
Years Experience
40+
Major Launches
1M+
Users Impacted
$25M+
Financial Impact
Featured Work
Real Products. Measurable Impact.
New Product
Spin & Draft
Built and launched a live snake draft game from the ground up — using simulation to improve liquidity, fill rates, and time-to-play.
85%+
Contest Fill Rate
<5 min
Average Fill Time
Product Evolution
Player Picks Evolution
Led a multi-phase evolution that expanded market selection, gave Marketing a reusable promotion framework, and made new-sport expansion repeatable.
+32%
Monthly Active Users
+25%
Avg. Revenue Per User
User Activation
Onboarding & Conversion
Rebuilt the journey from first visit to first deposit, removing friction across registration, verification, promotions, and payments.
+59%
FTD Conversion
92%
KYC First-Attempt Success
How I Work
See my full processA product mindsetat every step.
Discover
Deep user and market insights to find the right problems worth solving.
Define
Clear strategy, sharp priorities, and validated solutions that drive outcomes.
Build
Cross-functional execution with a focus on speed, quality, and learning.
Scale
Measure what matters and iterate to create sustainable impact.
About Me
A product leader who stays close to the work.
My path to product leadership began with improving complex operations and grew through enterprise software, internal platforms, and consumer products. That range shaped how I approach product today: understand the user, identify the real problem, and bring people together around a practical way forward.
I’m equally comfortable setting direction, working through details with design and engineering, or getting hands-on with emerging tools to move an idea forward.
What People Say
Trusted by the people I’ve built with.
Brandon is one of the sharpest product leaders I’ve partnered with. His deep industry knowledge helps catch edge cases others miss and shape product decisions that reflect how users think and behave.
Brandon brings clear vision to his work, while also demonstrating a strong ability to listen, understand customer needs, and translate them into impactful product decisions.